Multifaceted Eco-Indicators
We measure the status of products, such as decarbonization, biodiversity, and water resource utilization.
The results are visually displayed on a dashboard.
About My-Eco-Ruler
How much is it contributing to decarbonization?
Is it preserving the biodiversity of marine and land creatures?
Is it reconsidering the use of limited resources?
My-Eco-Ruler provides multifaceted food eco-indicators that uncover further appeal of products.
For continuing this abundant food and agriculture to the next generation,
my-eco-ruler visualize the efforts and ingenuity of producers and change the situation which environmental friendliness is judged only by the name of the ingredient.
-
-
Improvement and New Product Development
New perspectives based on eco-indicators that lead to product PR and improvement, encourages customers to make environmentally conscious choices, leading to enhanced brand value of the product.
-
Connecting to Business Opportunities
Sustainable consumption demand is increasing in various areas of consumers, companies, and governments. We connect products to new sales opportunities.
My-Eco-Ruler Dashboard
Visualized indicators can be intuitively understood and grasped.
-
You can quickly check the values of each indicator at a glance.
-
You can see environmental impact by process.
-
You can quantify the contribution to baseline conditions.
-
You can extract improvement potentials at the level of ingredients and processes.
-
Environmental contribution can be illustrated with familiar examples.
-
You can see multidimensional indicators, not just GHGs.
Benefit by My-Eco-Ruler
Visualized indicators can be intuitively understood and grasped.
-
Enhanced Product PR and Market
-
New Product with Stronger Branding
-
Improvement Points for the Future
Customer Voices on My-Eco-Ruler
-
Use case by a vegetable farmer
“We were considering expanding our sales channels with innovative approaches such as reducing pesticide use. To more effectively promote our products to retailers, we used My Eco Ruler to quantitatively communicate our decarbonization efforts, which led to better shelf placement. This attracted consumer interest during sales and resulted in becoming the top seller in the produce department.” -
Use case by a food manufacture
“In a world where many products boast about being eco-friendly or contributing to the SDGs, we were looking for ways to express and communicate the difference in our thorough environmental efforts. In addition to the traditional charms of our products being ‘delicious’ and ‘cute,’ we can now express our environmental contribution in numbers and communicate it as a new charm.”
-
Use case by a major trading company group
“By using My Eco Ruler, we were able to quickly visualize the environmental contribution of products reflecting the efforts of local shops and producers, such as local production for local consumption and pesticide-free cultivation, at a regional event we organized. Our initiatives were covered by numerous media outlets, strengthening the dissemination power of our sustainability projects.”
Awards Awards
The ‘My-Eco-Ruler’ initiative has received high praise from domestic and international corporate groups.
-
2024
“FOODTECH X TECH Mertcao” by MUFG ICJ ESG Accelerator
Mitsubishi UFJ Trust and Banking Award
-
2024
Food 4 Future 2024
Finalist: Best Sustainable Project
-
2023
Awarded by Basque Culinary Center, Culinary Action on the Road by BCC
The Future Food Institute Award
-
2023
Hosted by Toyohashi City, Aichi Prefecture, ‘TOYOHASHI AGRI MEETUP AgriTech Contest for Creating the Future of Agriculture’
Finalist: Selected as a company for a 2-year demonstration experiment
-
2022
Hosted by the French Chamber of Commerce and Industry in Japan, ‘BUSINESS LEADERS FORUM 2022 TECH4GOOD EVENT’
The Best Startup for a Sustainable Society Award
-
2022
JA Accelerator 4th Term Excellence Award
Excellence Award
My-Eco-Ruler Measurement Method
My-Eco-Ruler utilizes domestic and global databases.
In addition to the data users have, we use domestic and global environmental impact databases such as IDEA and Ecoinvent, as well as trade statistics, and measure them in processes tailored to the analysis purpose, in accordance with relevant ISO and domestic and international guidelines.
Instagram & Linkedin (JP only)
FAQ
Measurement methods
- How do you measure the eco indicators?
My Eco Ruler utilizes domestic and global databases in combination with user data such as recipe information.
In addition to the data users have, we use domestic and global environmental impact databases such as IDEA and Ecoinvent, as well as trade statistics, and impact analysis methods such as LIME, and measure them in processes tailored to the analysis purpose, in accordance with relevant ISO and domestic and international guidelines.
- How long does it take to complete the initial measurement?
It is possible to complete the measurement in as little as 1 to 4 weeks after receiving the necessary information such as recipes.
- What is the level of effort and workload for users in the measurement process?
It is common to spend about 30 minutes x 1 to 3 sessions to gather necessary information such as recipes.
After receiving the necessary information, users do not need to spend any effort until the results are generated. Users can focus on utilizing the outputted results.
- How and what can be compared?
It can be compared on a functional unit basis by identifying the functions (performance or characteristics) of the product and making the types, scales, and quantitative values of the functions equal.
We will propose the determination of functional units after consultation. It is possible to compare the product with environmental improvements to the previous conditions within the company or with average consumption conditions in each country.
Furthermore, in accordance with guidelines such as ISO, we do not conduct comparisons with other companies’ specific products.
How to use the outputs
- What are the typical use of the outputs?
Externally, they can be used for PR and branding of products or companies, and as PR materials for investors.
Internally, the visualization results at the product level can be used as input for discussions on improving decarbonization indicators such as GHGs among business members, and also as input for product development.
Furthermore, these methods can be used not only by companies that provide food-related products, but also by companies that have opportunities to consume food in their company cafeterias or at events such as snacks and internal events.
Specific utilization methods can also be proposed according to the situation.
- Can we use My-Eco-Ruler though we are not a food related company?
These methods can be used not only by companies that provide food-related products, but also by companies that have opportunities to consume food in their company cafeterias or at events such as snacks and internal events.
Specific utilization methods can also be proposed according to the situation.
How to proceed
- We have products we would like to measure, but we are not sure if the Eco Indicators will show a positive value. What are the options?
Before conducting a full-scale measurement, we offer a free preliminary diagnosis. Please contact us for details.
- What are the service fees?
The service fees vary depending on the number of products and indicators to be measured. Please contact us for details.
Use cases
- What are use cases with My Eco Ruler?
Representative examples include the following, but there are various other use cases as well. Please feel free to contact us for more information.
- Product differentiation: Visualizing eco-indicators of vegetables to stand out from competitors, leading to prime shelf placement in supermarkets and increased sales.
- Sales expansion: Visualizing eco-indicators of cookies to target school institutions, opening up new sales channels.
- Regional value promotion: Using visualization to showcase the environmental impact of local consumption, highlighting the value of the region’s primary industry.
- ESG integration: Strengthening commitment to company purpose and vision in daily operations, and leveraging it to enhance appeal of ESG aspects in food provided to employees, users, and visitors, alongside direct business activities.
Contact us
For more information/questions, please fill out the form below