Myエコものさし

start now

App for encouraging
sustainability
with one bite

STOP地球温暖化

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What’s new?

Currently, pilot version service is provided with several shops&restaurants, ECs in Tokyo.
Join our “Circle of susrainability” and enjoy the new eco-friendly life style!

What is My-Eco-Monosashi?

My-Eco-Monosashi is an app that gives you eco-score of food product based on a science-based analysis. When you buy product via My-Eco-Monosashi, you will earn “My-Eco Contribution stamp” based on the degree of eco- contribution, and you can convey your aspiration for sustainability to the producer of diverse and sustainable food.

Amount of My-Eco stamp =
“Degree of GHG reduction” x
“amount of consumption”

As you earn more stamps, the producer can realize that you value sustainability in their selection, resulting in more investment in sustainable food and technology, which in turn will contribute to stop global warming.

In addition, those who win the challenge will be entitled to eco reward (eco friendly food product gift) from My-Eco-Monosashi.

Let’s eat well and save our future!

Where does eco-score
come from?

In order to achieve carbon neutral society in 2050, we need to reduce emission of greenhouse gas (GHG). The score is classified from A to E with respect to contribution rates of reduction of GHG, score A is the best score with the highest reduction contribution rate, which can over-acheive the reduction with the Paris-Aligned pathway.
*The pilot version presents analysis with average consumption cases in Tokyo.

Road to carbon neutralilty
starting from today!

Let’s start selecting sustainable food on weekly basis in the beginning, and gradually shift into carbon neutral diet on a daily basis.

Let’s start with some steps!

You can start My-Eco-Monosashi with your Smart Phone.
*Currently JP version only available, EN version to be released in Spring 2023

User Voices

“I like the concept that stamp is earned not only for myself but also for the purpose of supporting producers who are involved in production of sustainable foods!”

“I think this is app is an absolute game changer! I will use this app to change my everyday consumption and to make my lifestyle more sustainable.”

“Very easy to understand, and easy to use. I like the idea that I can support farmers using this app, and I think I want to use this app to contribute to my grandchildren’s future.”

“I see lot of “sustainable” services which does not have any numerical justification. I can rely on this app because the score is based on a science-based analysis, I am determined to keep using.”

“I want to support sustainability related activities and decided to start My-Eco-Monosashi. I hope more restaurants and shops will be onboarded in the future.”

“I had an impression that local food is good, but did not have clear understanding of why. Using this app, I have realized the significance of food milage, and that local food is much more eco-friendly than imported food.”

“I have recognized that I must have my own Monosashi (meaning ruler in Japanese) in terms of sustainability. Nowadays, I hear lot of companies talking about SDGs, but the word Monosashi is particularly persuasive for me.”

“I want to combat with global warming for my children. I think My-Eco-Monosashi would guide me to realize my aspiration.”

“Very good app to achieve sustainable society. Food is something you buy everyday, so I like the idea of changing our lifestyle through consumption of food though eco challenge.”

“I think that the sustainability is the first priority in today’s world. I will use this app to make myself clear and convey my message to producers.”

How to use My-Eco-Monosashi

Hoe to become a user
Please click the orange box on the top right corner of this website. Or you may also register from the QR code presented at the shop/restaurant.
*Currently JP version only available, EN version to be released in Spring 2023

Shops and restaurants

What is Eco Challenge
“Circle of Sustainability”?

  1. 1. How to participate

    All you have to do is to become friend with official LINE account of My-Eco-Monosashi or to register with your e-mail address, and you are enrolled in Eco Challenge, “Circle of Sustainability”.

    If you use My-Eco-Monosashi, each sustainable transaction that you have made would be reported to producers, who in turn can further devote their resources into production of sustainable food.

    Additionally, you may win eco rewards, “Sustainable Food Selection” if you are ranked in monthly ranking.

    Let’s boost the circle of sustainability together with My-Eco-Monosashi!

  2. 2. Benefit

    You may win, subject to monthly ranking based on stamp record, special gift of eco-friendly food selection. We will announce the winner individually via official LINE account or e-mail in the middle of the following month of the challenge.

  3. 3. Period of Eco Challenge

    Every month from the 1st day to the end of the month

  4. 4. Who will win the gift (eco-friendly food selection)

    • The winner will be selected by the ranking of monthly record of “My-Eco Contribution stamp”
      Following users are subject to the gift.

    All users ranked 1st place to 10th place
    Users ranked 20th, and 30th place.
    8 random users from those who are below 31st place

    • * If any 2 or more people aquire exactly same number of stamps, those who used app earlier will be deemed to be higher rank.
    • * You can check number of stamps you earned via app.
    • * The result of Eco Challenge will be announced on the app in the middle of the following month of challenge.

Established official social network account.
Releasing the newest informtion!

FAQ

How to use

How can I start My-Eco-Monosashi?

Please visit our website, and click “Start Now” or you may scan the QR code presented at the store implementing My-Eco-Monosashi.
*Currently JP version only available, EN version to be released in Spring 2023

In which store can I use My-Eco-Monosashi?

Currently, with the pilot version app, you may use My-Eco-Monosashi in limited restaurants in Tokyo and Yokohama. New stores will get onboard every month, please check list of the newest stores in app.

Also, if you become friend with My-Eco-Monosashi official LINE account or e-mail, we will announce new stores as they get onboard.

Do I have to install app to use My-Eco-Monosashi?

Installation is not required as the app is a browser based. You may visit app by scanning QR code provided in restaurant/shops or website. Else, if you become friend with My-Eco-Monosashi official account or e-mail address, you may be provided with the link to return to My-Eco-Monosashi app.

The app function is updated regularly, but you may enjoy the latest version everytime you open the app without any additional procedure.

How much does it cost to use My-Eco-Monosashi?

My-Eco-Monosashi is a free app for consumer users.

I clicked FAQ in app and arrived this website, how can I return to the app?

Please click orange box at the top right corner or website and you may return to My-Eco-Monosashi app.

You may also click back on internet browser to return.

I tried to log in to My-Eco-Monosashi but the error message popped up.

Please follow following steps.

1. Please check if you have internet connectivity.

2. Recommended browser is either Safari or Chrome. Please open either of browser and enter following URL
https://app.My-Eco-Monosashi.com/

3. If the browser does not save the log (for example, secret mode or private mode), then authentification would not work properly. The procedure to change the setting of the internet browser would vary among different types of Smart Phone, therefore please refer to “Help” of your browser and change the setting.

4. If your browser does not accept Cookies, then automatic logging in function would not work. Please confirm your setting.

"Score" and "Stamp"

What factor of environmental impact made visible in My-Eco-Monosashi?

Under current version (Limited alpha version) of My-Eco-Monosashi, Greenhouse Gas (GHG) that causes global warming is evaluated and presented from score A to E. In future, we are planning to add score for different metrics as well.

Would eco score vary within same type of food material?

Yes, it could vary. In Japan, the quantitative amount of GHG emission in consumed food is attributable to 60% production, 20% transportation on the average. Within tranportation factor, key driver is the place in which food is produced, imported food would have higher GHG emission compared to local food. Under current version of My-Eco-Monosashi, the eco score provided is the score in case the food is consumed in Tokyo, but would be a rough indication for the consumption in Japan overall.

How could the eco score vary depending on the key drivers such as production method or transportation method?

The eco score could change dramatically from eco-score E (the worst) to eco-score A(the best). For example,in general imported potato has an eco-score E, while domestic potato’s average eco score is A.

Would wild fish (as opposed to farmed fish), be zero GHG emission?

No, in case of wild fish or animals, there would be emission of GHG in process of catching them and transporting them. In case of wild fish, key drivers of the eco-score are; the method to catch them, transportation method, and distance of transportation.

Would the eco-score vary depending on amount of food you eat?

No. In My-Eco-Monosashi, the score is presented as per each unit, for example, environmental impact per gram, or environmental impact per kcal. Therfore, age, height or weight would not affect the eco-score.

Can I contribute to world environment if I pick the food with good eco score under My-Eco-Monosashi?

Under current version of My-Eco-Monosashi, the amount of GHG (the driver of global warming) is visible as an eco-score. If you select the food with good score, you are contributing to the reduction of GHG emission. In addition, in case you buy food via My-Eco-Monosashi, your decision would be reported to the producers and thence contribute to further investment on sustainable food production.

Is the food with good eco score also good for human health?

The food good for environment does not immdiately mean such food is also good for your health. However, in many cases, the food produced with special care for environment are also good for human health. Under current version of My-Eco-Monosashi, the eco score is evaluated based on the amount of GHG emission.

Is the food with good eco score also safe for our health?

The food good for environment does not immdiately mean such food is also safe. However, in many cases, the food produced with special care for environment are also good for human health. Under current version of My-Eco-Monosashi, the eco score is evaluated based on the amount of GHG emission using statistic data, and it does not keep track of each individual food production. In that sence the service is different from the food safety related service such as tracability.

What is exceptional about My-Eco-Monosashi?

The methodology to apply Life Cycle Assessment to food produce, and present it to the consumer has been introduced in European countries such as France and Switzerland. My-Eco-Monosashi has developed to better fit with food value chain in Japan with combining domestic and international databases.

In addition, My-Eco-Monosashi is unique, in that it incorporates various new features to attract Japanese consumers, such as classification by food group, original setup alligned to typical value chain in Japan and usage of app as opposed to labels.

What is My-Eco Contribution stamp?

My-Eco Contribution Stamp is a stamp you can earn, when you select and buy food products via My-Eco-Monosashi. The quantity of stamp you can earn varies in each product and is attributable to the amount of GHG you may contribute to reduce by selecting the product. Unit of the stamp is equivalent to amount of GHG reduction, g-CO2 eq.

How can I earn My-Eco Contribution Stamp?

You may select product using My-Eco-Monosashi, and buy it at the shops/restaurant, and you may earn stamp. Please present the Smart Phone upon payment, as you cannot earn the stamp after you leave the store.

How can I use My-Eco Contribution stamp?

If you join Eco Challenge, “the circle of sustainability”, you may win, subject to monthly ranking based on stamp record, special gift of eco-friendly food selection. We will announce the winner on the app and notice how to recieve the reward individually via official LINE account or e-mail address in the middle of the following month of the challenge.

You may join the challenge if you become friend with My-Eco-Monosashi official LINE account or e-mail address.

Why good to earn My-Eco Contribution Stamp?

My-Eco Contribution Stamp is a stamp you can earn, when you select and buy food products via My-Eco-Monosashi. The quantity of stamp you can earn varies in each product and is attributable to the amount of GHG you may contribute to reduce by selecting the product. If you join Eco Challenge, “the circle of sustainability”, you may win, subject to monthly ranking based on stamp record, special gift of eco-friendly food selection. We will announce the winner on the app and notice how to recieve the reward individually via official LINE account or e-mail address in the middle of the following month of the challenge.

You may join the challenge if you become friend with My-Eco-Monosashi official LINE account.

I earned stamp for products from Online Store, but mistakenly bought different product. How can I cancel the stamp which I earned?

You may not need to cancel the stamp. For online store shopping, we automatically give users temporary stamps once you clicked “apply”, but would later roconcilliate with actual data at our end. No action from users are required.

Management of private information

How is the private information of users managed?

We manage the private information as per privacy policy, and terms and condition presented upon registration.

What if I forgot my loging ID(email address)?

You would need to register with new ID. We recommend to use your LINE account instead of email address.

What if I forgot my login password?

You may request resetting your password via app. We will send you a procedure to registered email address.

For corporate client

Do we have to present eco score for all products/menus currently in sales if we were to use My-Eco-Monosashi?

No, you may chose which product to present eco score. Please contact us in case you would like to know what type of product/menu would likely have good eco-score?

I am a potential corporate customer interested in My-Eco-Monosashi. Where can I find contact info?

Please visit below contact form and enter required information.

Contact us

Please visit below form to contact us with any questions regarding My-Eco-Monosashi

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